This time let's look at a fictional character called Alice.
Alice has passion for three things: 1. Building software for solving all kinds of problems in her daily life; 2. Reading and writing. She is interested in technology, literature, education, culture, philosophy, social affairs, etc, etc. 3. Photography. She basically does documentary and street photography. Her idols in photography includes Henri Cartier-Bresson, Robert Capa, Sebastião Salgado, etc., etc.
She builds "enterprise" software for a living. The technological landscape in that field changes rapidly. Things are constantly advancing for good reasons. She must and she enjoys non-stop studying in that field too.
She has a family with a small child. She does not enjoy, but has to, handle household and personal chores such as doing laundry or filing her tax. She enjoys spending time with her child, teaching him programming, and teaching him some foreign languages.
She has a problem: There seems never enough time for her to do all the things she has to do and enjoys to do.
She has seen enough apps for "project management", which claim to enable "seamless team work" etc. etc. But her problem has nothing to do with team work, she needs tools for better managing her solo activities. Put it in another way, she needs a tool for maximizing time for her business and personal goals.